People tend to use famous brands. Reasons? Positive or negative development?

 

Đây là một trong những đề có thể ra vào tháng 10-12 năm 2015 nhé! Nó giống đề ngày 30-11-2013:

 

Topic: More and more people want to buy famous brands with clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?

Type of question: 2 part-question: REASONS? POSITIVE OR NEGATIVE DEVELOPMENT?

REASONS:

  • To show off their social status and have a good impression on others.
  • The First Lady of the USA often wears famous brands so that people would show more respect to her and her husband.
  • They can make sure that the products that they buy are of excellent quality.
  • People are getting richer/wealthier than ever before so that they are able to afford luxurious/high-end products.
  • People tend to live a more material-oriented life; are more inclined towards a materialistic life.
  • Famous brands use advertisements and commercials to create a trend in which people want to imitate famous people by possessing what they wear/have.

POSITIVE:

  • Create jobs: people spend more => create jobs => boost the economy.
  • Other less famous brands might have to invest more money in improving technology and design…to compete with more famous brands => reduce the price and increase the quality of the products => benefit consumers

NEGATIVE:

  • Widen the gap between the rich and the poor
  • Develop materialism in society => increase demand among poor adolescents => breed more crimes
  • People tend to judge others by their appearance

 

TOPIC: More and more people want to own famous brand name cars, clothes and other items. What are the reasons for this? Is this a negative or positive trend?

In the era of modernization and globalization, more people want to possess famous brand name cars, clothes and other items. This trend may be explained by the high quality of these products as well as consumers’ extreme desire to be successful in life. However, in my point of view, people’s appetites for owning lavish items may have an adverse influence on our society.

Many reasons can be given to explain the rapid increase in the number of clients using famous brands. People purchase brand name products because top-ranked labels often have a luxurious, sophisticated and unique appearance. Such products can not only give the owners a strong sense of confidence towards other people but also bring them chances to present their prosperity and social status. High-class products, such as Rolex watches or Louis Vuitton hand bags, are also usually made by high-skilled craftsmen and of excellent quality, which would allow the owners of these items to enjoy using them for many years without paying money for repairs. 

I believe that this trend has a negative impact on our families as well as on our society. Some people purchase a well-known brand not because they need it but because it is trendy. For example, lots of young middle-class people in Vietnam spend a great deal of money which might be equal to three times of their average monthly salaries on the latest model of iPhone when their old phones are still perfectly functional. This may put their future financial security at risk. Moreover, this trend is likely to increase in developing countries where aspirational customers tend to emulate the symbol of higher classes, resulting in the fact that the belongings that people have are likely to be considered a more important factor than who they really are.

In conclusion, the growing consumption of brand name products might be explained by their luxurious appearance, uniqueness and excellent quality, and I believe that this tendency is disadvantageous to our families and society in certain important ways.

(333 words)

NEW WORDS and EXPRESSIONS:

1. era of modernization and globalization: thời đại/kỷ nguyên của hiện đại hóa và toàn cầu hóa
2. desire to be successful in life: khao khát thành công trong cuộc sống

3. appetite for owning lavish items: thèm muốn sở hữu các món đồ xa hoa, đắt tiền. 
4. have an adverse influence on our society: có một hậu quả nặng nề lên xã hội.
5. a strong sense of confidence towards others: cảm giác tự tin trước mặt người khác

6. to present prosperity and social status: thể hiện sự giàu có và địa vị xã hội

7. high-skilled craftmen: thợ thủ công tay nghề cao

8. are of excellent quality: chất lượng cực tốt

9. trendy: thời thượng, theo xu thế

10. middle-class people: tầng lớp trung lưu

11. put their future financial security at risk: đẩy khả năng tài chính của họ vào bờ vực nguy hiểm

12. aspirational customers: những tín đồ, những người khao khát muốn có một món hàng nào đó

13. emulate: bắt chước